If you haven’t figured it out by now, the days of submitting your speaker packet to meeting or event planners are over. No longer are they thumbing through a pile of one-sheets, dvd’s and promo materials. According to Hubspot, consumers today start their shopping experience by looking on the Internet, in the search engines, the blogosphere, and social media sites.
****In order to remain competitive, businesses’ websites need to be found online by the consumers already searching for the products and services that you sell.*****
In other words….
- Shopping experience = search for a speaker
- Products = your books, presentations, expert topic
- Services = your speaking ability
- Business = YOU!
How do YOU as a speaker get found?
1. Through Blogging
- Helps with SEO – gives you links back to your website when making valuable comments
- Every blog post is indexed putting more of YOUR pages out their in search results
- Its inbound marketing and permission centric
- Gets you noticed and involved in your industry’s conversation showing you as an expert in your field
2. Through Social Media
- Helps with SEO
- Promotes your blog
- Allows you to ask questions and receive feedback
- Monitor the conversation about you and your topic
3. Through Search Engines
- Organic search is best because research shows that people click on the organic results 75% of the time and paid results only 25% of the time.
- Use keywords
- Invest in SEO
- Measure and analyze
By implementing these new rules of marketing into your traditional marketing plan and start being found online, you’ll be seen as the expert speaker in your industry and start receiving more inquiries. Can’t do it all yourself? Try a social media virtual assistant!
If you’re a speaker having social media success, I’d love to hear about your strategies!
- SMM – Art of Social-Media Marketing in Google (myseosoftware.com)
- HubSpot Internet Marketing Blog
- Website Grader – Useful tool for measuring the marketing effectiveness of your
website, get a free custom report in seconds with advice for your website
- Marketing Sherpa – A great resource for case studies and insights into marketing tactics