Author Archives: Tracy Kennard

About Tracy Kennard

I'm a social media marketer, consultant and virtual assistant at Your Virtual Footprint. I work with art galleries, artists, event planners, non profits, small businesses, entrepreneurs & professional speakers in leveraging social media tools like Twitter, Facebook and blogs in an effort to reach their specific business goals.

Using your blog to promote your book

Authors  – if you have a book being published, start including excerpts and snippets about the launch date, book signings and other events and news into your blog.  It will naturally start to stir up interest.

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4 tips on How Professional Speakers Should be Using Social Media

Get involved on LinkedIn. Join groups that are applicable to what your content is or who your target audience is.  Monitor the discussions and provide answers or suggestions to their questions.  Pose questions of your own to encourage conversation.  Your … Continue reading

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