Are you still unfamiliar with what Facebook can do for you? Keep reading if you are. But if you just want to know what I can do for you – find out now!
Facebook is the number one social network. Alexa ranks Facebook as the second most frequented destination in the world, just behind Google. Facebook has half a billion active users which means that 500 million active users have logged on to the site in the last 30 days. Half log on every single day. That’s 250 million people logging on every day for an average session time of 55 minutes. All content posted on your Facebook page also gets indexed on Google. Businesses are just now figuring out how to use Facebook so this is your chance to connect with your customers and prospects in a totally new way and build powerful advocates. However, you have to make sure you’re leveraging it to its fullest potential.
What can Facebook do for you?
- Allow you to gain exposure by building a fan base.
- Share quality content with your fans, clients or customers.
- Give your fans the ability to share that content with their friends or colleagues.
- Communicate and build relationships with your clients or customers.
- Have easy to follow group discussions.
- Answer questions directly.
- Survey your fans.
- Automate to Twitter so you don’t have to post twice.
- Create more targeted ads through Adverts.
- Facebook knows what its fans are interested in. For example, if someone frequents a fan page, Facebook knows they care about that page and shows them popular posts and discussions from that fan page in their live feed, above others. If done right, this is marketing gold!
- Reveals powerful social proof.
What will I do for you?
- First, you need to have an account on Facebook in order to create a Facebook page so I can create a personal profile for you. Your Facebook fan page will then be tied to your personal profile as the admin of your Facebook page; however, only you and Facebook know the connection exists.
- Use a profile picture or logo which tells followers who you are.
- Choose a name for your page that your customers can identify with.
- Use a vanity URL that your fans may guess to find you.
- Create a welcome tab that encourages comments and reviews.
- Give your followers information about you.
- Personalize your page.
- Use your existing website.
- Add your LinkedIn profile and/or blog as a tab on your page.
- Utilize analytics.
- Provide HTML code of a Like Box to your web developer to promote your page from your website.
- Set up the Events Page.
- Add additional admins to your page (highly recommended).
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