Speakers: Get Found Online

Where are you???

If you haven’t figured it out by now, the days of submitting your speaker packet to meeting or event planners are over. No longer are they thumbing through a pile of one-sheets, dvd’s and promo materials. According to Hubspot, consumers today start their shopping experience by looking on the Internet, in the search engines, the blogosphere, and social media sites.

****In order to remain competitive, businesses’ websites need to be found online by the consumers already searching for the products and services that you sell.*****

In other words….

Shopping experience = search for a speaker
Products = your books, presentations, expert topic
Services = your speaking ability
Business = YOU!

How do YOU as a speaker get found?

1. Through Blogging

Helps with SEO – gives you links back to your website when making valuable comments
Every blog post is indexed putting more of YOUR pages out their in search results
Its inbound marketing and permission centric
Gets you noticed and involved in your industry’s conversation showing you as an expert in your field

2. Through Social Media

Helps with SEO
Promotes your blog
Allows you to ask questions and receive feedback
Monitor the conversation about you and your topic
Networking

3. Through Search Engines

Organic search is best because research shows that people click on the organic results 75% of the time and paid results only 25% of the time.
Use keywords
Invest in SEO
Measure and analyze

By implementing these new rules of marketing into your traditional marketing plan and start being found online, you’ll be seen as the expert speaker in your industry and start receiving more inquiries. Can’t do it all yourself? Try a social media virtual assistant!

If you’re a speaker having social media success, I’d love to hear about your strategies!

SMM – Art of Social-Media Marketing in Google (myseosoftware.com)
HubSpot Internet Marketing Blog
Website Grader – Useful tool for measuring the marketing effectiveness of your
website, get a free custom report in seconds with advice for your website
Marketing Sherpa – A great resource for case studies and insights into marketing tactics

About Tracy Kennard

I'm a social media marketer, consultant and virtual assistant at Your Virtual Footprint. I work with art galleries, artists, event planners, non profits, small businesses, entrepreneurs & professional speakers in leveraging social media tools like Twitter, Facebook and Wordpress.com blogs in an effort to reach their specific business goals.

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